Victoria Square centre in Belfast wanted to create even more atmosphere and engagement at their famous VIP Student Event.

The exclusive night of student offers gave students the perfect excuse to stock up with Spring/Summer essentials, but the team wanted to do more to create a fantastic night of fun for all.


In addition to the one off discounts and freebies available across the centre, the Lumina team worked with Victoria Square to tap into the student generations’ love of social media and sharing.

The team created a bold, interactive branded VIP Selfie Mirror that was placed prominently in the centre and included

  • a customised photo template
  • a signature feature for enhanced personalisation
  • an individual branded print for all students to take away
  • and the opportunity for immediate sharing of photos via social media


Students from Belfast and beyond took advantage of the chance to strike a pose and instantly share their images on social media.

More than 200 students played up for the cameras, posing and sharing their fun-filled images with their friends online and off.

Let us put the V in your very important events. Contact our team today.