Lumina brings not only the latest in enhanced digital interactive event experiences but it does so with over 30 years of business, marketing and advertising expertise. What makes Lumina unique is that it has created an entirely new and exciting link between customer and client by bringing them together with the most captivating, cut-edge technology in interactive audience experiences! Lumina sources only the most innovative and engaging products and tools to create the perfect interactive event.  We are all about people! So we design your package with a fun and positive attitude that creates an engaging entertaining event and maximises your marketing spend.

Alan Hogshaw

Founder and director Alan Hogshaw created Lumina in 2015 with the idea of bringing excitement and originality to event experiences and to elevate branding and products to a whole new inspiring platform. Alan Hogshaw has over 30 years in business and marketing, working with some of Ireland’s most prestigious brands to create focused and successful marketing strategies. Alan’s ingenuity brought innovative products such as the ‘Selfie Mirror’ to Ireland for the first time, cultivating new audiences for big brands.

What makes Alan’s portfolio so successful is his personal approach to every event and every client by combining pioneering technology and an effective business acumen. He is an advocate for perfection so his attention to detail makes for a positive communicative experience for clients and audiences alike. Alan’s creativity and aptitude for business mean he delivers optimal brand exposure and success with every event.


Lumina were at our wedding on Saturday and I couldn't recommend them highly enough. Everyone loved them, they were busy all night and so patient with the kids! We have so many brillant photos to remember the fun at our wedding. Absolutely fabulous customer service and well worth having at my wedding. Thank you so much.
Joan & Michael
It was a fantastic, interactive way for everyone to get into the Olympic spirit. Shoppers really enjoyed getting involved with the Selfie Pod. The activity increased footfall to the centre and resulted in longer visiting times. The fact that every shopper went home having had a fun shopping experience and carrying a branded photograph courtesy of Sprucefield it’s a win, win for everyone.
Shopping Centre
Can’t recommend the selfie mirror enough, very professional, such lovely lasting keepsakes at the end of it. All staff on the night were lovely and got everyone involved, definitely worth it!
Caoimhe & Paddy
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