Tayto launches their 3 new international flavours, held in Limelight on the 17th of April.

THE CONCEPT

Tayto wanted to engage their customers with new technology which would leave a lasting impression. Lumina creative team developed a creative concept which would see visitors get the opportunity to visit 3 iconic countries and share their experience straight to their social media sites.

Utilising Lumina Selfie Mirror and green screen guests were invited to have their picture taken with a number of scenes including:

  • Mexico
  • USA
  • China

Following their picture, they could upload straight to their personal social media sites and receive a branded print out to take away with them.

RESULTS

Customers loved the launch of the new flavours and really enjoyed getting their phots taken.

Organisers said, “Working with the Lumina team was so easy from start to finish. From our initially call, I knew they would come up with a creative concept that Tayto would embrace; we weren’t disappointed!”

“The team provided everything we needed to ensure our brand and the launch was positioned correctly to the target audience”

https://wearelumina.co.uk/case-study/#

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