BACKGROUND

Sprucefield Centre celebrated the launch of their stores hot new collections with Cool FM’s Rebecca McKinney and ACAModels.com.

As part of the celebrations, Boots Sprucefield wanted to highlight the launch of NYX Professional Makeup UK & Ireland to their Sprucefield store.

The team wanted to create an interactive and highly engaging event to drive awareness of the new products available at the Sprucefield Boots store.

 

CONCEPT

Models, media and stakeholders attended the stylish event and were treated to three shows featuring over 30 keys looks from Marks and Spencer, Next and Mothercare UK, the How To Wear It event highlighted the best style that Sprucefield has to offer.

In order to stand out  from the crowd, the Boots team worked with Lumina Selfie Pod team to develop an interactive photo experience that drove brand awareness and left guests with a branded keepsake to remind them of the fantastic products they tried.

Boots Sprucefield’s Selfie Pod was developed to include:

  • A bold beautiful branded interactive Selfie Pod
  • Branded NYX Professional make-up props
  • Instant social sharing to increase brand presence and online reach in the Northern Ireland market

RESULTS

Guests were all tempted by the chance to try out the NYX Professionla make-up and were soon pouting and showing off their makeovers at the Selfie Pod.

The Selfie Pod was never short of ‘models’ who all relished the opportunity to pose and share their images to their social media sites.

Have your guests all made up with a fantastic interactive selfie mirror or selfie pod at your next event. Contact our team.

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