The Diamond Centre in Coleraine wanted to celebrate the end of term 2016 with a fun and interactive activity which would really engage and celebrate the start of summer with local customers and their children.

THE CONCEPT

Lumina created an engaging event activity which brought together Northern Ireland’s first Selfie Mirror, high quality props and Lumina’s new graffiti backdrop; add  custom designed photo templates with the shopping centres logo and cool graphics for an experience like no other.

Each school child who visited the Lumina Selfie Mirror, received their own high quality, print, giving them something to take away and maximum brand exposure for the Dimond Centre Coleraine.

When the schools got out and the kids needed no encouragement to go for a selfie, everyone enjoyed creating their own fun picture utilising the mirrors unique signature feature.

 

RESULTS

Over 200 local school children flocked to explore and use the Selfie Mirror and take home with them a momentum to remind them of their final day at school in 2016.

Talking about the event Sammy English, Director, Lumina said “Selfie Mirror NI is a unique concept in the Northern Ireland market. We launched in January 2016 and have dominated in the wedding marketing, until recently we explored further features in the technology which are perfect for PR and corporate events or special occasions.”

“What makes it so unique is that the technology is so engaging, people are drawn to the mirror by customised visuals and sound. Once they are there, they just want to get involved and have fun!”

 

Need something creative for you next event? Contact the Lumina team for some inspiration and event ideas.

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