As the summer season comes to a close Magners NI were sponsoring a series of music events in Northern Ireland, including Cocoon, Ebrington Square, Co Londonderry. With a heavy DJ line up featuring Josh WinkChristian Burkhardt LIVE, Dana Ruh & Jika Jika! This buzzing event was not to be missed and seen an appliance from Lumina Selfie Mirror!

CONCEPT 

With product sampling unavailable Magners NI required something unique to give them maximum brand exposure in the VIP area at Cocoon.  Our team worked with Magners to develop an interactive photo experience which offered extensive brand exposure at the event using our exclusive branded Selfie Mirror.

Forbidden Flavours’ Selfie Mirror was developed to include:

  • A beautiful branded interactive Selfie Mirror
  • Creative branded photo template to elevate the Magners brand exposure at the event
  • Exclusive festival themed backdrop
  • Placement of Magners branded props for additional brand and product exposure
  • Signage to drive event attendees to the mirror and VIP tent

RESULTS

Music lovers young and old visited the Cocoon Magners VIP tent to experience the Forbidden Flavour’s Selfie Mirror, where they posed with friends to get the very best selfie. Over 100 event attendees, staff and even the first aid crew got involved and took home their very own Magners Forbidden Fruits Selfie print out.

Cliodhna Mulhern, Elevator Promotions said “The Lumina Selfie Mirror gave us the opportunity to enhance Mangers sponsorship with Cocoon, gaining exceptional brand exposure when product sampling was not available. The activity drove consumers to the Mangers VIP and engaged them in a new, fun experience from the brand. Getting to take home their very own selfie courtesy of Mangers was the ice on the cake.

“The team at Lumina were professional from start to finish and the creativity and recommendations just keep coming. We are delighted to be running 2 additional events with them in September”.

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