Castlecourt Student Night

Castlecourt rolled out its annual Student Night on Thursday 28th September with huge savings and discounts for this year’s new and old academics. This Student Night marketing team aimed to welcome and attract students during Freshers’s Week with promotions, huge store discounts, makeup demonstrations, competitions and entertainment including stilt walkers, Cool Fm and Selfie Pod.
Lumina created an interactive photo experience, connecting and engaging students using Selfie Pod. Students dressed up with props provided, snapped their pics, received an A5 event branded print and instantly shared their photos direct from the Pod across all social media platforms using #studentnight.
In just a few hours over 500 students queued up to the event to receive goodie bags and savings on the night. Spot prizes from rocket launchers to an IPAD created a fun and exciting atmosphere with Cool Fm on hand to keep students and shoppers up to date with all events instore on the night.
The Selfie Pod’s social sharing kept Castlecourt’s #studentnight a live event across social media, engaging with students and reaching and inviting more students along to the event. Castlecourt was buzzing with entertained shoppers with the interactive experience of selfie Pod driving forward brand awareness and exposure.

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