Absolut Nights: Lime Edition
Absolut vodka Lime hosted a social media beehive of fun and entertainment at the Golden Thread Gallery Belfast on 21st September 2017. The super secret event “Absolut Nights: Lime Addition” invited along Northern Ireland’s elite socialites and social media stars to indulge in a night of Absolut vodka lime and a range of seriously cool entertainment including neon signing wall, music, tattoo corner, live models as the muses of Paddy McGurgan –one of Ireland’s leading makeup artists and Lumina Selfie Mirror!
The Selfie Mirror was the perfect interactive experience to promote brand awareness in association with a social event. Lumina created a custom template photo design with touch screen for guests to interact. Guests engaged with the Absolut branded mirror with Absolut lime edition theme props. They were delighted to each receive their own print as well as instantly upload to their social media platforms using Lumina’s Share Station. As YouTubers and social media experts were the guests of honour, this interactive social sharing experience created a buzz of excitement and fun which promoted and endorsed the event and created brand exposure live across all social media platforms.
The professionalism of the Lumina team onsite engaged guests with first class customer service and brand awareness as top priority with enthusiasm from the first to the last photo. Creativity and innovation is what drives the Lumina team and are the foundations to their involvement in any project and event. The secret event in Belfast was a fantastic unique experience for guests lucky enough to get a lime invite.