When brands meet discounts; Victoria Square annual VIP Student night is one not to be missed. Belfast’s premier shopping & leisure destination with over 80 shops, restaurants and cinema all under their spectacular dome, offers every new student discounts and entertainment with Lumina Selfie Pod for one night only.
THE BRIEF
Year-on-year Victoria Square aim to make the VIP Student night bigger and better than ever. For 2016 the marketing team looked to attracted every student to the VIP event which takes place during fresher’s week, by offering even better discounts, promotions and entertainment on Tuesday, October 6 from 7-9pm.
THE CONCEPT
Lumina created an interactive photo experience ‘Thailand Full Moon Party’ utilising the Lumina Selfie Pod to engage students and provide social interaction with, the Victoria Square brand and their partners Cool FM and Sta Travel.
Students had to have their picture taken on the Lumina Selfie Pod and then share it on their social media sites with the pre defined hash tag #Starttheadventrue, in order to enter a competition to win a holiday to Thailand from Sta Travel.
RESULTS
In just 3 hours, 150 students stepped up to the ‘Thailand Full Moon Party’ selfie challenge and created 450 engagements and an online reach of over 22,000.
Rebecca, Victoria Square commented, “Our 2016 VIP Student night was the biggest event we have held to date. With more discounts and special offers than ever before, students were treated to a fantastic shopping experience and Lumina Selfie Mirror brought a new interactive element to drive further engagement and online brand awareness.
“Having worked with the team at Lumina on a number of events now, we would highly recommend them. Their creativity and professionalism is second to none and we look forward to working with them and some of their new products in 2017.”
Could your event use the Lumina Selfie Pod touch? Let us know and we would be happy to help.
