To mark our first year in business, we decided to celebrate the Lumina way. Having invested over £100,000 in cutting-edge technology for events and corporate entertainment, we simply had to showcase our creativity, marketing know how and products never-before-seen in Northern Ireland. And what better time than Halloween for us to put on a spooktacular event that would help us raise awareness of our work and cutting-edge kit.



During the run up to Halloween night we coordinated a targeted PR campaign that was designed to leverage the quirky Halloween display and raise awareness of Lumina.

The spooktacular Halloween display was created using Lumina Illusions which combines video, special effects, and high definition projectors with a superior translucent window film to create mind blowing digital displays.

Strange happenings at our new showroom in Kilcronagh Business Park, Cookstown were reported by locals who were shocked to find an array of ghosts and ghouls had taken over the showroom from 7pm to midnight each evening.



Locals were not the only ones to make their way to the showroom to witness the fantastic display.

Online media were targeted with a teaser video that trailed the spooky goings-on in Cookstown and the video was viewed 15,576 times, across channels including Belfast Live, Love Belfast and What’s on NI.

Traditional print media were targeted with bespoke news releases highlighting the brand, technology and Halloween event. Coverage was achieved across all key daily newspapers in Northern Ireland with 100{03078bedf3c6d804b5531a8bba3c16028c01bd90ba85b483b032542b4761bc9c} positive coverage and almost £9,000 in Media Impact Value.

Talking about the campaign, Sammy English, Director, Lumia said “What better way to celebrate our first year in business. We were able to showcase what our team can achieve by putting on our own marketing display and the results exceeded our expectations. We had people travel to our new premises to enjoy the display on a nightly basis.”

“We look forward to using our technical and creative expertise to assist Northern Ireland companies in increasing exceeding their marketing efforts with the help of Lumina Illusions and our other unique offerings throughout 2017”


Would you like to elevate your next event or product launch? Contact our creative team for some inspiration. 





  • Date
  • Categories
  •  Client
  • Event
    PR Activation
  • Used System
    Lumina Illusions
Lumina Illusions – Halloween Activation